Art is hard. It’s a challenge to make, get an audience for and earn a living at. I’ve thought long and hard about this and began developing a four-stage process for creation that I feel is the best way for creatives to achieve success. This process can be applied to ANY creative endeavor. I’m currently testing my process with my latest project, Billboard, which is a multi-platform transmedia project that includes a virtual radio station (wtyt960.com), a twenty-five episode web series (The Billboard Sitters), a feature film (Billboard), and live events.
Years of R&D has proven my hypotheses and at times I’ve had to refine my approach, learning from my challenges and setbacks. I strongly believe that every creative endeavor needs to take a “make and break it” approach. Refining the piece of work, sharing it with a well trusted yet unbiased audience, then reworking it until it’s ready to share with the masses. I’ve broken a lot of things in hopes that you won’t need to, thus I’m willing to share my experience with you.
So my four phases of creation are:
· Ignite — web site/app building & aggregating capital
· Insight — audience building, crowd co-creation, publishing short form content
· Illuminate — sharing the featured body of work
· Inspire-rewarding your audience for viewing content and being a part of it
Why these four steps? It’s important for creators to set themselves up for success in the beginning of the creative process, position themselves as entrepreneur artists, share the creation process, build an audience, and enable their audience to feel they’re a part of something greater than self.
Over the next couple of posts, I will take a deep dive into each of these phases of creation.